Business Marketing : Testimonials Show Your Prospective Clients You Are Credible
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By: Heather Richards
Date Submitted: 2009-01-05 10:26:17 - Article Views: 36
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Testimonials give credibility to every area of your company, product, employees, website and presentation that potential clients and customers rate you on. If the client has not heard of you or met you before they are going to be asking themselves questions about you and your product. Who is this person? Can I really trust what they are saying? Are they reliable? Do they offer a guarantee? So with testimonials you are looking to establish concrete credibility, you need to offer enough testimonials to create confidence.
Another great benefit of testimonials is "Third-Party" validation, if a friend introduces you to a new product, that is a third-party recommendation - you are not being "sold to" by the salesperson, in fact the referee has done all the work for you, all you have to do is deliver the product or service. So "Third-Party" recommendations are highly effective and you should use them as often as possible.
Testimonials can initiate additional sales, they can also make you strive for a higher standard in your next product or service. They can also give you an insight into what it is that your customers are looking for in a new or additional product. If you ask for their honest evaluation, they may tell you where your product fell short or how it could be improved, giving you great ideas and market research for a new or improved version.
Another benefit is to include testimonials in your offline and online media advertising and articles, when discussing your business, product or service with the media journalist, presenting them with testimonials increases their confidence in writing a better article about you and it can also encourage readers to take more notice of you and what you are offering.
One of the best things about testimonials are they cost little or no money. Your clients
are already know you and talk with you. Capturing testimonials is a way to increase the content and quality of your communications with them. Putting many testimonials on your website demonstrates that you offer superior customer service and validates your product's excellence. Communicating with your client base probably already is a part of your business
processes, however doing it intentionally to collect positive feedback may not be. I am strongly suggesting and recommending that you include the practice of collecting testimonials to your marketing system as a matter of urgency.
Collecting testimonials is yet another opportunity for customer contact. The more you contact your customer base, the more likely you are to uncover additional needs and sales opportunities. A wonderful side effect of more frequent contact is a direct positive impact on
client loyalty. When you deliver timely and useful information to your clients, they remember and recommend you to their friends, family and colleagues. |
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Article Source: ThoughtSearch.com 
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Tags:
Marketing  Testimonials Business Training Advertising. internet marketing online business |
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Testimonials are without a doubt the best way to receive and spread the word about you, your product or service and guess what? The chances are your opposition are not utilising this fantastic marketing tool. You may not be either, at least not to it's full capacity, when you discover the benefits, you will wonder why you haven't been using this tool properly.
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